Revlon, Inc. announced the sale of its non-core Bozzano brand, a men’s hair care and shaving line, and certain other non-core brands sold in the Brazilian market. The transaction was effected through the sale of the company’s Brazilian subsidiary to Hypermarcas, S.A., a Brazilian diversified consumer products corporation.

The gross purchase price was approximately $104 million in cash. In the results for the third quarter of 2008, Revlon expects to record a one-time gain from this transaction of approximately $50 million.

Revlon brand color cosmetics will continue to be marketed in Brazil through its current third party distributor.